对话产品看似人人都能使用，但“人人”并不相同。视障用户依赖屏幕朗读，听障用户需要实时字幕，行动不便者难以快速点击，跨语言用户可能因沟通障碍被排除。无障碍不应是插件，而应成为对话产品的基础。 包容性安排要允许组合图片。语音能够转文字，文

社交电商把分享放进同一个环境，对话产品则进一步把购物变成连续对话。顾客不再只浏览静态页面，而会询问“适不适合我”。这种互动可以降低跨境交易疑虑，也让品牌从一次曝光进入更长的决策环节。 好的智能导购首先应该澄清，而不是急着发送购买链接。

The history of digital conversation begins far earlier than AI assistants. In the 1950s, computers were massive, institutional, and far from ordinary users. Work was usually handled through queued jobs. People prepared punched cards, submitted programs and data, and waited for a printer to return